One key difference is the amount of MindJet's time that you can tie up and consume over the matter. If a tiny fraction of customers started taking hours per refund, MindJet is in fact likely to change their refund stance.
The ideal outcome (for a MindJet hater) is to chew up as much time/energy of MindJet's (and as little of Chris's ideally) and THEN do the chargeback anyway.
I don't have that kind of time, so I'd fire off the minimum response to the company, then declare to my issuing bank that I was "unable to resolve it" with the company, get my chargeback and move on, but I do think that Chris's heart is in the right place here.
The ideal outcome (for a MindJet hater) is to chew up as much time/energy of MindJet's (and as little of Chris's ideally) and THEN do the chargeback anyway.
I don't have that kind of time, so I'd fire off the minimum response to the company, then declare to my issuing bank that I was "unable to resolve it" with the company, get my chargeback and move on, but I do think that Chris's heart is in the right place here.