Here's what I've found so far:
- Oliver & Shor found that: "prompting for a code in the absence of having one had negative effects on fairness, satisfaction, and completion when compared to the control." http://www2.owen.vanderbilt.edu/mike.shor/research/promo/jpb...
- This study by Oliver & Swan (1989) found a big link between a consumer's perception of pricing fairness, and their overall satisfaction with a purchase. http://www.jstor.org/discover/10.2307/1251411?uid=3737720&ui...
- Xia, Monroe, & Cox found: "For price comparisons, the other-customer comparison has the greatest effect on perceived price unfairness because of the salience of such a comparison" http://bear.warrington.ufl.edu/weitz/mar7786/Articles/price%...
- This study by Google found that in a real-world setting, "more than 40% of shoppers have left a retail store without purchasing because they knew they left a coupon at home". http://www.google.com/think/research-studies/from-clipping-t...
Here's what I've found so far:
- Oliver & Shor found that: "prompting for a code in the absence of having one had negative effects on fairness, satisfaction, and completion when compared to the control." http://www2.owen.vanderbilt.edu/mike.shor/research/promo/jpb...
- This study by Oliver & Swan (1989) found a big link between a consumer's perception of pricing fairness, and their overall satisfaction with a purchase. http://www.jstor.org/discover/10.2307/1251411?uid=3737720&ui...
- Xia, Monroe, & Cox found: "For price comparisons, the other-customer comparison has the greatest effect on perceived price unfairness because of the salience of such a comparison" http://bear.warrington.ufl.edu/weitz/mar7786/Articles/price%...
- This study by Google found that in a real-world setting, "more than 40% of shoppers have left a retail store without purchasing because they knew they left a coupon at home". http://www.google.com/think/research-studies/from-clipping-t...