It's MOS. Manufactured Outrage Syndrome and its what people in tech do. They see something they personally dislike, decide the world should work a different way, and then write a blog post arguing for it.
The argument is that your conversions drop from people searching for coupon codes. We'll all just have to test that see for ourselves, won't we. This isn't the kind of thing where we've suddenly discovered a new counter-intuitive best practice for shopping carts. It looks like a few finicky people will be upset and call it bad customer service. I for one am willing to write them off as wannabe usability experts and continue to make the majority of users happy most of the time rather than cater to a small but noisy group. In the end you can't please every customer. Ever. Next we'll see a post about why not having a coupon code field is the worst customer service decision in the world too.
The argument is that your conversions drop from people searching for coupon codes. We'll all just have to test that see for ourselves, won't we. This isn't the kind of thing where we've suddenly discovered a new counter-intuitive best practice for shopping carts. It looks like a few finicky people will be upset and call it bad customer service. I for one am willing to write them off as wannabe usability experts and continue to make the majority of users happy most of the time rather than cater to a small but noisy group. In the end you can't please every customer. Ever. Next we'll see a post about why not having a coupon code field is the worst customer service decision in the world too.