My point is that once a word get's adopted in the global lexicon, it's not easy to unseat it. Doesn't matter if that word is a brand, a misnomer, slang, or even derogatory to someone, it will stick for quite some time. Companies and websites get rebranded all the time and can be done so overnight. Language doesn't move at that speed.
I'd argue that it doesn't help that X is such a stupid name that many people actively oppose calling it that. Twitter (noun) and tweet (verb) were hardwired into language, my guess is you'll still be hearing them in decades to come.
Then we should call Vercel Zeit because it was always Zeit and Vercel name is just a founder joke.