Genuinely curious who your customers are and what the price point is. The market clearly isn’t me because I hated your landing page and copy within 20 seconds. Not a criticism, I have products where I wrote copy in a way that hits an audience that is very much not aligned with me or people I know. But curious.

Sales funnel and conversion funnel might be the right terms to understand what he is doing with that page. The audience to that page most likely already came across him through his work, for example, somebody receiving his physical newsletter that was passed around by someone else. That page is not for cold audience but more for person that is already moving along the conversion funnel.

I wouldn’t be surprised that he posted that page here to understand how he can create a page more appropriate for colder audience or someone very early in the conversion funnel.

Exactly. It's the page people are sent to shortly after purchasing this book: https://www.scottscheper.com/antinet

Which I actually break-even on and even lose money on (even though it took me a year and a half to write). I break-even on the front-end and monetize via the physical monthly newsletter on the backend.

They're People interested in Zettelkasten and already know/like me.

They understand my use of old school font/letter. Otherwise to a cold audience (like yourself) it's definitely cringe.

I read the link, but couldn't quote figure out what the newsletter is about?

Knowledge Management, Writing, and Marketing.

You had me at font.

I Courier New you were the one for me.

Reading your free trial pitch reminded me of Jeffrey Gitomer and his book Sales Bible that I read 20+ years ago. Your pitch has similar vibe. As someone else commented, today’s audience may consider the style cringy but very effective once you have the target audience.

Exactly. It still works well if you're authentic. I'll be creating a more modern page soon for cold traffic (just features/direct).

The people who get that page have just purchased my book Antinet Zettelkasten. It's an upsell essentially.

People don't subscribe to the newsletter because they want the newsletter; they subscribe because they want the free gifts. And they stick around through another special mechanism I don't even advertise on the backend. Again, subtleties.

Please do share! I'd love to know more about this business. Thank you.

Dude scams left and right. Pay "just" 11.86 but .. starting next month it is "only" 48.96.

His revenue is just rich people forgetting what they subscribed to. Yeah it makes you some money but this is providing no value. Zero. Zilch. Nada. And that means you're not growing this.

I scrolled through the page and have no idea what he is actually giving/selling, but maybe I am not in the target audience. Also, I find this style of "YOU GET $1000 for $1" and letter writing sales to be very common with scam pages, that don't actually give anything of value away. I might be wrong, but the 10% refund rate also seems pretty high.

About 50% of those refunds are me testing the purchase process and refunding myself. I just moved to a new payment provider last month.

Are you doing this through ads or paying members? I'd love to learn a bit more if you are willing to share.

100% organic. YouTube is my primary traffic source.