We're using these at where I work (large retail site) to help make filler text on generated articles. Think the summary blurb no one reads at the top. As for why we're writing these articles (we have a paid team that writes them too), the answer is SEO. This is probably the only thing I've seen done with a text model in production usage. I'm not 100% sure what model they're using.
Yeah I'm not a huge fan of it. I'll never forget the look in our UX person's eyes when she realized that our team doesn't exist to make customer's experience better (there's a ton of other teams for that) but to make Googlebot's experience better. Right now we're in the process of getting publishers you've heard of to write blurbs for best lists, but we're supplying the products so it's not really a best list.
I can't say I'm a big fan but my teams is great and I don't have time to look for a job right now.
I hate this so much. These tools are getting better, so often you realise only half way through that you are reading AI text. Then you have to flush your brain and take a mental note, to never visit that site again.
There's a line in one of Douglas Adams' books where he says something along the lines that things like VCRs were invented to watch TV programs so that you don't have to.
Who would have thought that one man's joke would become a reality?
