Yeah I'm not a huge fan of it. I'll never forget the look in our UX person's eyes when she realized that our team doesn't exist to make customer's experience better (there's a ton of other teams for that) but to make Googlebot's experience better. Right now we're in the process of getting publishers you've heard of to write blurbs for best lists, but we're supplying the products so it's not really a best list.

I can't say I'm a big fan but my teams is great and I don't have time to look for a job right now.