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Pepsi and Coke only want you to think about Pepsi and Coke, because it means they only compete against 1 rival, instead of Fanta, Sprite, RC Cola, Faygo, etc.


I think Coke wouldn't mind us thinking about Sprite, as Pepsi doesn't mind us thinking about Fanta.


All those were acquisitions, iirc


Not like they don't make money for Coke/Pepsi post acquisition.




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