This. And like another commenter pointed out, it's not unique to one side or the other. Anyone who defines their entire existence in this left/right dichotomy is suffering from media-induced mental illness.
Pepsi and Coke only want you to think about Pepsi and Coke, because it means they only compete against 1 rival, instead of Fanta, Sprite, RC Cola, Faygo, etc.
This. And like another commenter pointed out, it's not unique to one side or the other. Anyone who defines their entire existence in this left/right dichotomy is suffering from media-induced mental illness.