I thought this was a really entertaining read. Will it generate his dream job on it's own merits? Probably not. Will it generate a ton of job offers due to the publicity it's received? Probably.

More and more employers want 'celebrities' working for them. I recently placed a gentleman who had a relatively average CV but he had been published in numerous Insurance related publications and his name was well recognised throughout the industry, when people heard he was open to offers I had multiple interviews lined up for him within 245 hours.

That's a minor example but it's definitely a growing trend.

I believe it's the credibility factor. If someone has a lot of positive exposure be it online, in print media or what ever the case may be, then that is going to attract attention to who the person works for.

Take actual celebrity examples; almost everyone in the world knows who David Beckham is and now most of those people know who LA Galaxy are. I can assure you, before he joined the team few people in Europe had ever even heard of LA Galaxy and now they are a recognised and respected brand purely because of their association with Beckham. On an infinitely smaller scale the same applies to certain industries in larger cities.