I believe it's the credibility factor. If someone has a lot of positive exposure be it online, in print media or what ever the case may be, then that is going to attract attention to who the person works for.
Take actual celebrity examples; almost everyone in the world knows who David Beckham is and now most of those people know who LA Galaxy are. I can assure you, before he joined the team few people in Europe had ever even heard of LA Galaxy and now they are a recognised and respected brand purely because of their association with Beckham. On an infinitely smaller scale the same applies to certain industries in larger cities.
I believe it's the credibility factor. If someone has a lot of positive exposure be it online, in print media or what ever the case may be, then that is going to attract attention to who the person works for.
Take actual celebrity examples; almost everyone in the world knows who David Beckham is and now most of those people know who LA Galaxy are. I can assure you, before he joined the team few people in Europe had ever even heard of LA Galaxy and now they are a recognised and respected brand purely because of their association with Beckham. On an infinitely smaller scale the same applies to certain industries in larger cities.