I have a friend that was on the over-winter IT team.. he has great stories of his winter there. Datacenters where you open a valve to let in super cold super dry air to cool the servers, rathan than think about AC.
Yes, earlier years were a bit better, but still. As CTO of Amazon he also needs to push the party line. These "predictions" are signaling, not actual predictions, privately he can think completely different things.
Macs are quality machines that have a longevity, so most consumers aren't replacing them every two years. I think Apple should get serious about infiltrating enterprise, the world of Microsoft, with seamless desktop solutions that won't cause any extra work for IT. They could pick up a lot of sales with inexpensive hardware undercutting base model PCs for non-power users by creating secretary suites and suites for desk-monkeys that don't use anything more esoteric than email, office apps and web, while cutting power costs dramatically, as long as the software seamlessly integrates with Active Directory, Exchange/O365, and other Microsoft technologies without any hassle or learning curve, and machines that just work without generating any IT incidents, ever or rarely. This seems like a no-brainer to me, because it's kind of silly and expensive giving a secretary a $800-$2500 base model HP or Dell running Windows 11. They should also try to attract power users with more performant Apple Silicon, but the entire point rests on a proactive developer team issuing fast updates to fix Microsoft periodically breaking things with their updates, and never allow Microsoft to confound the Apple enterprise initiative, as Microsoft will undoubted try to do at every turn.
Not Mac sales related, but I also think Apple should infiltrate and take over the residential kitchen with advanced, efficient utilities, a refrigerator, an inductive range top, a microwave that doesn't "KLUNK!" when the door is closed, a toaster-broiler, maybe a faucet and purifier.
And I think they should do these things before they ever release any VR/AR hardware and get burned like everyone else in the history of VR/AR.
IT is a generalist field. Techs don't shy away from things they don't yet have experience with, and as long as the machines bind to the directory without hassle, that's all the administration they should need.
> Techs don't shy away from things they don't yet have experience with, and as long as the machines bind to the directory without hassle, that's all the administration they should need.
lol what? how many IT support orgs have you been in? how many have you had to run? Most of my (local) techs had room temperature IQs, and many of the outsourced help, be it in India or NYC, wouldn't do jack until you told them exactly what to do. IT lends itself extremely well to specialization because many fields are so deep that you almost have to specialize; no way I'm trusting a random Linux admin to handle BGP, nor my Network guy to fix my deep-in-the-DB SAN problems.
Plus there is an entire galaxy of software that would have to be ported, made to work, and made to work in ways that satisfy compliance requirements.
Then there is maintenance, updates, RMAs, and training.
It's a big, demanding, ruthless market, and Apple knows this -- and is why they haven't bothered to enter it.
There was a lot of built-up demand for the M1s, especially the MacBook Pros. Those shipped in 2021. The sales you are looking for are spread out in the year before this last quarter of 2022.
And the M2 MacBook Pros were initially rumored for late-2022, causing others to wait.
Yeah, good point. and it probably 'pulled forward' a lot of demand that might have landed in 2022 otherwise. I forgot how 'early' the M1s came out.
(Personally, I bought an Intel Air in 2020 then immediately flipped it when the M1 Airs came out.. figured I might as well eat the loss right away and enjoy the new computer, vs suffering... and bought a studio in 2022.. and my new work machine is an M1 16". Definitely not feeling any FOMO over not waiting for the M2. Perfectly happy with what I have, although the M2 Mini might have been a better fit for me than the studio)
Mac numbers are not surprising at all. Everyone who was interested in a max already bought one when the m1s dropped. Now the max line is entering the more predictable phase of its life cycle.
Yeah I was trying to find more about ZKP but seems like it’s lord of a marketing gimmick than anything else. On a different note, still don’t understand why did Dropbox buy them,as the tech seems to be pretty basic. May be I’m missing something here.
