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> There are already a number of players doing exactly what GitHub does

There are folks delivering similar services, but nothing remotely of the same standard.

> there isn't that much that ties a project to GitHub

They don't need to have any stickyness if they continue to provide a service that's far superior to other's offerings.

New entrants will find it incredibly difficult to break through at this point because of the immense investment that'd be needed to rival GitHub's service, and the lack of achieving significant user base and income during that process.

> Something tells me that the "facebook for programmers" angle is essential to selling the dream here.

The network aspect doesn't really need to be their main selling point.

GitHub's value to development companies is dead simple: It's a more productive tool than anything else out there.




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