I get why retention is important but this article seems very light on details. A lot of products typically wont see a customer return in 90 days. Are these bad businesses...?
Let's say you're building a home remodeling marketplace. People aren't doing remodeling projects every month. Your 90 day retention numbers aren't going to be great.
Retention would suggest avoiding this business model...
I think he'd suggest finding the retention number that works for you. In your example, you might have 2 years as a valid retention window for consumers, but for the contractors you might have less than 90 days depending on the size of job.
His point seems to be don't ignore churn and focus solely on growth.
Let's say you're building a home remodeling marketplace. People aren't doing remodeling projects every month. Your 90 day retention numbers aren't going to be great.
Retention would suggest avoiding this business model...