These stories probably need to be reframed as (e.g.) "Infotainment Flaw Allows Complete Vehicle Takeover", rather than being hacker centric. It may be difficult, ego-wise, to step out of the spotlight (like the giddy hackers in the wired video [1]), but it's necessary.

[1] http://video.wired.com/watch/hackers-wireless-jeep-attack-st...

Edit: typo