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When I lived in New York, I was a customer of a home cleaning start-up that magically managed to avoid all of the legal quagmires and platform defections that plague sharing economy companies.

The magical secret to its success: the cleaner that would visit your home was an employee, not a contractor. That meant the company could control and guarantee the quality of the service provided and would be able to have its cleaners sign non-competes if necessary.



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