> What are these companies doing for the laborers that makes them valuable enough to be skimming returns from the work?
As someone who used to build/sell websites to small cleaning companies, real estate agents, tradesmen, etc.
Marketing+Parts+Labor was the formula for almost all of their costs. Marketing represented ~20-25% for the few that were willing to discuss it with me.
That is in line with what Homejoy was asking for [25%].
Homejoy providers had direct access to the customer base they interacted with and could siphon off those clients they built a relationship with relatively easily. I know that is what I did once I found one I liked.
As someone who used to build/sell websites to small cleaning companies, real estate agents, tradesmen, etc.
Marketing+Parts+Labor was the formula for almost all of their costs. Marketing represented ~20-25% for the few that were willing to discuss it with me.
http://blog.sfgate.com/techchron/2014/07/22/homejoy-hikes-ho...
That is in line with what Homejoy was asking for [25%].
Homejoy providers had direct access to the customer base they interacted with and could siphon off those clients they built a relationship with relatively easily. I know that is what I did once I found one I liked.