It is sadly too late. On such a crisis, you need to react and react fast. You or your public relation team must be ready to leap and be as transparent as possible. You need to have someone on call for such situations.
The minute that employee was fired and the pressure was building up, they should have reacted by saying (as much as legally possible) why she was fired. The internet is used to transparency. Then, they should have explained how Reddit, as a community, will move on. Meanwhile, the moderators should have been aware of what was going on since the very beginning and the administrators of the website should have relied on them to control their respective communities.
Firmly affirm the current situation, then firmly affirm your plan for the future.
They should have addressed the fears of the users. Users who are known to be very afraid of order and who will quickly pick up a mob mentality.
Instead of reacting quickly, the community was completely ignored and free to be scared. This resulted in making a meme of hating the CEO of Reddit. By meme, I mean that definition: "an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means".
It is too late to change this. Once the internet makes a meme out of something, and that meme catch, is it contagious and there is nothing you can do about it.
They then apologized. By apologizing, you are taking the blame in the eyes of everyone.
Ellen Pao will never be seen with respect by the Reddit community from now on. Instead, she appear to be an incompetent leader who is unable to deal with crisis.
The minute that employee was fired and the pressure was building up, they should have reacted by saying (as much as legally possible) why she was fired. The internet is used to transparency. Then, they should have explained how Reddit, as a community, will move on. Meanwhile, the moderators should have been aware of what was going on since the very beginning and the administrators of the website should have relied on them to control their respective communities.
Firmly affirm the current situation, then firmly affirm your plan for the future.
They should have addressed the fears of the users. Users who are known to be very afraid of order and who will quickly pick up a mob mentality.
Instead of reacting quickly, the community was completely ignored and free to be scared. This resulted in making a meme of hating the CEO of Reddit. By meme, I mean that definition: "an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means".
It is too late to change this. Once the internet makes a meme out of something, and that meme catch, is it contagious and there is nothing you can do about it.
They then apologized. By apologizing, you are taking the blame in the eyes of everyone.
Ellen Pao will never be seen with respect by the Reddit community from now on. Instead, she appear to be an incompetent leader who is unable to deal with crisis.