Really interested by the pricing on your signup page (https://openexchangerates.org/signup), where you have the prices from most expensive on the left to cheapest on the right. I have mostly seen (and always built) these the opposite way around. Is there a particular reason why you did this? Did you A/B test it?
I've done this before. When I did it it was a conscious design decision to use price framing[1], so the site has a very expensive product, two mid-priced products, and a free product. It's nice when the very expensive product sells, but it's mostly there to make the two non-free products look like reasonable purchases.
I haven't A/B tested it, that's something I should do.
Good question. Never A/B tested (!) but there was some intuition about leading with the most expensive option. Perhaps to make the others seem more reasonable in comparison.
In any case, we're changing this very soon to list from left to right including the Free plan in the table (I don't like that it's hidden beneath the paid options).
