The indieweb is a social web where everyone runs their own profile, on their own (sub)domain, potentially on their own servers - while being able to talk to their friends as easily as they could on Facebook or Twitter.
All based on open technologies, rough consensus, user-centered design and running code, rather than endless mailing lists and technical debate.
If a profile gets censored / targeted, it's one profile, vs an entire social network. But, eg, content being replied to is typically duplicated across profiles, so there actually is distribution of content.
All based on open technologies, rough consensus, user-centered design and running code, rather than endless mailing lists and technical debate.