How did the author couple enjoyment with nonproductive?
It seems like the opposite considering he's advocating working on an idea for no pay, which is something you'd only do because you enjoy it and can easily be seen as being productive.
I'm sorry if I phrased that sentence wrong. I certainly don't think "enjoyable" things are "non-productive". In fact I think that the things we truly enjoy are likely to be some of the most productive things we do.
It seems like the opposite considering he's advocating working on an idea for no pay, which is something you'd only do because you enjoy it and can easily be seen as being productive.