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Hi Travis,

Jakub again here. This is great; thanks for your comments. We try to have a very pragmatic approach and believe that room beaconifying procedure should be extremely simple, so mobile developers can concentrate on domain specific challenges regarding their use-cases.

Thus, ref (a) it is as simple deploying few beacons in the room (see this video: https://www.youtube.com/watch?v=wtBERi7Lf3c) The floor plan and location of beacons is calculated automatically and once you save the room in the cloud you or other people can access calibration and build location-aware apps. There is also no specific training requirement.

The advantage of using BLE beacons over WiFi or ZigBee is the fact they are natively integrated with mobile operating system s (e.g. via iBeacon protocol for Apple), so a smartphone can perform calculations in the background without any user intervention - frictionless applications are possible.



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