I always hear that the choice you present is what allows anti-competitive behavior.
But does that hold true even when the costs of switching is enormously high?
With Target/WalMart you don't have to re-buy a $650 phone to switch. You don't need to (maybe) switch carriers depending on needs or offers with all the hassle and fees that might entail.
You might have to re-learn an entirely new OS. How much time does that cost someone in lost productivity or just time in life?
But does that hold true even when the costs of switching is enormously high?
With Target/WalMart you don't have to re-buy a $650 phone to switch. You don't need to (maybe) switch carriers depending on needs or offers with all the hassle and fees that might entail.
You might have to re-learn an entirely new OS. How much time does that cost someone in lost productivity or just time in life?