Flagged since this is complete non-news. Apple Watch is now an Apple product so it's now against the rules to mention Pebble in your app store description, a rule which has been around for a LONG time.
EDIT: OK, OK. Unflagged since you apparently all really want to talk about this. :)
I can see the community disagrees with me, which is fine. It just gets very old to see so much uproar over an IMHO completely standard App Store rejection. The rule makes complete sense to me (they don't want you using their App Store to point to competitors), and nowhere is Apple saying apps are not allowed to support Pebble - Pebble itself has an app!
Now, if Apple decides to remove Pebble's own app from the store, that would be a reason for some justified uproar...
The purpose of the application description is to describe the features of the application. If your application has Dropbox support then I think you'd agree it's perfectly reasonable to mention Dropbox in your app description. The Pebble is an iOS accessory. It's equally reasonable to describe Pebble support as a feature. This goes beyond simply not mentioning competitors; Apple is preventing developers from describing features of their iOS app. It might be the same rule, but it's being used quite differently and worryingly.
Some apps only exist as companion apps for the Pebble, what are they going to put in their description?
I interpret the flag to mean "spam" or "offensive", not "This story doesn't interest me". That's why you are getting down votes. If you don't like the story, don't up vote it.
Flagging things that are not spam or offensive either wastes mods time or raises the bar on what it takes to flag actually offensive things off the site.
I'd add "incorrect / misleading" to "spam" or "offensive" which is why I originally flagged it. "Doesn't interest me" would simply be expressed by not upvoting.
EDIT: OK, OK. Unflagged since you apparently all really want to talk about this. :)