they had 135 employees at the time[1] and swank offices in a hip neighborhood in NY. Making all that back with "ads", especially when your platform is almost completely on mobile, is not a cakewalk.
How about firing 120 employees and moving to a smaller office, just until you've figured out how to make money?
Or why the need to grow to 135 employees with a checkin app for two mobile platforms? What do they all do and how is that aligned with the product at hand?
How about firing 120 employees and moving to a smaller office, just until you've figured out how to make money?