Innovative or not, that's not is going to determine the success of this. There has to be the ability to generate mass market adoption with innovation which Facebook is really good at.
The last success Facebook had seen was with their flagship product - Facebook website, rest they bought it (whatsapp, instagram). You know how it went with apps from facebook labs. I hope you remember how big of a disaster was Facebook phone.
Although, I laud their efforts of keep trying and trying.
