Yikes :( I guess the post wasn't clear enough, I'll edit it. I meant that I eventually want "Kindle in my web browser", with regular (not just children's) books .. followed up with some kind of social reading that doesn't suck (which has not been invented yet). I like their book reader and attention to detail, I think they could make a really luxury "coffee house" feel to a book-reading website.

That said - maybe you're right, and there's room for social features on the kids' level. Organizing play dates between our kids if they both liked such & such a book?

(edit: apparently I can't edit my previous post. weird.)