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This is great concept! I think you have a winner as far as user desirability goes! Incredible artwork and the layout and workings of the site are top notch.

As far as profiting from this site in addition to trying to get grandparents to pay for the online reading of the books it seems like a natural to allow parents to access the books in total to read to the kids themselves for a small 6 month membership fee. Then you expand your target market and your potential income.

This is an incredibly well done site. If this were my site, initially I would not try to market it myself, instead I would focus on licensing its use to other sites that already have a large presence in the kids/parents market such as Disney and Barbie. I would focus on selling the larger company as to your sites potential of being a marketing feature for the larger site and I would seek to bill the licensee company for the traffic vs. billing the grandparent or parent directly. You would simply become a feature on their existing site.

What a great holiday gift for a child this site would be. I would also come up with a marketing angle to sell access to the site’s books in full in large bookstores like Borders and in Wal-Mart alongside the physical books. I would use some sort of physical packaging that could go in the bookracks alongside the hardcopy books with a little teddy bear attached to grab the buyers attention.

Marketed correctly—I believe you have a winner!



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