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Negativity bias is how a negative event is more impactful than a positive one, but turning down a job is not a negative event.

It may later seem like it was a loss, so some form of retrospective loss aversion might be more appropriate to apply to this phenomena: http://en.wikipedia.org/wiki/Loss_aversion

On a general note wrt. failure/success then we actually tend to slightly exaggerate our successes when remembering them, and similarly downplay our failures.



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