This seems a lot like fancy hands, via text messaging. The big difference I see is that there is no monthly commitment. Since my personal assistant quit, I've been using Fancy Hands I have been quite delighted by the service. I'd love to know the model that this business uses. I dug into fancy hands a little bit and it seems like the operations are not quite so straightforward(crowdsourcing what the headache of managing employees). When I first looked through this I assumed this was coded onto fancy hands API. But given the scaling issues and the pricing structure of this app it probably isn't.