There's some irony here. Chrome unpredictably punts you to the app when browsing the Play Store (actually I think it has to do with whether the link to the store involved a redirect, but that looks unpredictable from the outside). This is a mess.

Firefox, OTOH, lets you reliably browse the website and easily switch to the app (via the Android in the URL or via the Open in an app option in a link's long-press menu) whenever you want. This is much cleaner, but...

At least we have Phony.