I like the feel of the landing page, but I have a hard time figuring out what desk is.
I don't know how it compares to other markup editors or distraction-free writing environments (I currently use and love Ulysses, and have tried several other similar apps), I don't know the details of its blogging platform integrations, or how it manages media.
Without that info, I'd be happy to try a demo, but not risk $30 to figure out if it's an app I can use.
It's obviously working well for conversions, and other people feel like they're getting enough info to risk $30, but I'd need quite a bit more information than the app's website currently gives to know if it's a purchase worth making.
This is great feedback and something I can do better. I had actually done a retrospective on the change of the landing page but you're right... it still needs improvement.
At some point I'll probably hire a "real" designer to help me... since i'm not a designer by any stretch of the imagination.
I wouldn't even say it's a design issue. More of an information issue.
If there's no demo available, I need (as a potential purchaser) quite a bit of information to know if it's worth risking my $$'s. I'd say some combination of screenshots/gifs or screencasts going through the program would be great. Or maybe more of a focus on the workflow, or maybe just expanding your features section to be illustrated with screenshots form the app showing how features are used.
Honestly, some of the best descriptions of the program are in App store reviews where it's compared to other distraction-free/markup writing environments.
That's pretty darn impressive. Congratulations! Excellent copy writing on your desk.pm landing page as well.