Put it there. Monetize it. Then, build the core fan community, yourself elsewhere to the extent that the core community continues to support you knowing why they support you there and don't primarily support you via your "brand-building" channels.
Cheap/free distribution for indies via various corporate entities is something that didn't exist as it does 10 or 20 years ago. This is the unstoppable future. Get ahead of it vs twisting, with angst, in its wake.
Previously, artists bowed down to record labels. The new "labels" were bound to fill the digital void. She, and other artists, can carve a better direct-to-fan relationship in other mediums by using broad spectrum as a funnel into the core fan community.
Then there will be niche services that grow to help cultivate that fan+ model and someone in there will dominate or be swallowed by the behemoths. Rinse and repeat.
Art that can be digitized will become freely pervasive and licensing models barely keep up. We are all running our own personal kickstarters if we aren't willing take a W2 from a corporate entity. Viva la 1099!
Cheap/free distribution for indies via various corporate entities is something that didn't exist as it does 10 or 20 years ago. This is the unstoppable future. Get ahead of it vs twisting, with angst, in its wake.
Previously, artists bowed down to record labels. The new "labels" were bound to fill the digital void. She, and other artists, can carve a better direct-to-fan relationship in other mediums by using broad spectrum as a funnel into the core fan community.
Then there will be niche services that grow to help cultivate that fan+ model and someone in there will dominate or be swallowed by the behemoths. Rinse and repeat.
Art that can be digitized will become freely pervasive and licensing models barely keep up. We are all running our own personal kickstarters if we aren't willing take a W2 from a corporate entity. Viva la 1099!