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>If Google decides to tighten the screws on YouTube performers, where else do they go? Where else can they go?

To whatever startup(or other business) that successfully takes advantage of the market opening that Google has created by tightening the screws?



You can't beat YouTube in the US. Google effectively subsidizes YouTube's bandwidth usage and that chokes off any alternatives.

Even NicoNico in the US just wrapped the YouTube video with a comment system to save bandwidth: https://en.wikipedia.org/wiki/Nico_Nico_Douga


I think that's looking too narrowly at the problem. For example, for years Spotify used P2P tech to reduce demand on their servers - nothing stops a Youtube alternative from doing the same.


That wouldn't stop anyone with deep pockets(Microsoft, Apple) from taking a shot. Netflix or Twitch may be in a good position to adopt departing YouTubers, as well.

If the content creators leave YouTube, their audiences will follow them. It's definitely an opportunity for someone, the question is just "who?"


Just like twitch can't beat youtube for some niche?


Monopolies eventually create revulsion and a market opportunity. Look at Internet Explorer or QuarkXPress for example.




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