> Don't confuse FB ads with adwords or direct response banner advertising. It is not. People who treat it this way are the same people who complain it doesn't work.
I'm not. My company has gone through no less than 3 different marketing agencies that believed they could "do social right", and we've given it our own go internally as well. None succeed in doing anything but getting more likes on our FB page and draining our marketing budget. People simply did not click through to the website nor convert into purchases. After FB's algorithm change to synthetic feeds, well, it got even worse.
You might say "well, you've used the wrong social marketing company!"... and that's exactly what they all said when they pitched us.
Our story is not unique. Perhaps it depends on the types of products, etc, but there have been some very high profile mega-corps that very publicly yanked their FB ad support citing similar reasons.
Adwords and other direct banner adverts, on the other hand, do work, and they work very well. One possibility they work so well is the user is already looking for a product that is then pitched to them, ie. browsing a how-to forum and then gets presented with products that the how-to uses.
I'm not. My company has gone through no less than 3 different marketing agencies that believed they could "do social right", and we've given it our own go internally as well. None succeed in doing anything but getting more likes on our FB page and draining our marketing budget. People simply did not click through to the website nor convert into purchases. After FB's algorithm change to synthetic feeds, well, it got even worse.
You might say "well, you've used the wrong social marketing company!"... and that's exactly what they all said when they pitched us.
Our story is not unique. Perhaps it depends on the types of products, etc, but there have been some very high profile mega-corps that very publicly yanked their FB ad support citing similar reasons.
Adwords and other direct banner adverts, on the other hand, do work, and they work very well. One possibility they work so well is the user is already looking for a product that is then pitched to them, ie. browsing a how-to forum and then gets presented with products that the how-to uses.
They are very different beasts.