I agree with @roboprog. Most software shops employ engineers who don't have exposure into UNIX tools. Only few hardcore engineers have exposure or interest learning UNIX tools. For majority of engineers it is just a job. They simply use the same tool for everything. And they tend to use the tools that seem to get them into well paying jobs. If hadoop can get them good paying jobs, they would like us "hadoop" for something in their current job, even if that job can performed by a set of CLI utils. I have seen 100s of resume builder projects in the my past experience.