Also it could be that they are going for the profit maximising price curve.
$129 is worth it; if you would use the functionality a lot. And they must be selling enough units at that price to make it worthwhile for them.
Without knowing their cost structure it's hard to say; if their production capacity is limited there may be no way to make enough to meet demand at a lower price.
$129 is worth it; if you would use the functionality a lot. And they must be selling enough units at that price to make it worthwhile for them.
Without knowing their cost structure it's hard to say; if their production capacity is limited there may be no way to make enough to meet demand at a lower price.
The wiki page is interesting read http://en.wikipedia.org/wiki/Profit_maximization