-One charges $85/month, has decent support but a disliked and old product.

-The other charges $60/month, has poor support and a very slow product (~30 sec. page load time)

I knew that I had a superior product (months of real-world testing) and that our business wanted to make support a priority.

In the end, we priced at $100/mo or $1000/yr. It's higher than everyone else which implies a better product (kinda). I haven't run into sticker shock yet for anyone with an existing business.

We're planning on raising the price >20% for new customers within 6 months.