You say that, but at least it was an actual technological product. These days you get Buzzfeed whose product is "lists" and Upworthy whose product is "misleading headlines".
Buzzfeed is an outlet that performs real journalism. If you cannot see what their product is and what they are doing, perhaps you need to open your eyes.
My opinion on BuzzFeed isn't relevant. I was asking if it was sarcasm or not because I was interested in looking into it myself if it wasn't. Wasn't going to waste my time if you were trying to make a joke.