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I wrote a book called Build a Ruby Gem ( http://brandonhilkert.com/books/build-a-ruby-gem/). After release, it's required very little work and has totaled about $20k in 9 months since launch.


How did you market this book? Do you think having 1k twitter followers helped with sales?


Mostly in places I knew Rubyists hang out online. Message boards, link aggregators, etc. Twitter helped very little towards sales. Although I use Twitter here and there, focusing on capturing emails was more valuable.




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