See, now I think you're using the term in a subtly different way than Brennan is. Brennan couldn't have sold that Access to Web conversion deal as a pure consulting project, in the Arthur Anderson "split up implementation and consulting" sense of the term.
Everyone working independent needs to think of the business value they're creating; they need to think about their services the way product managers think about Feature/Function/Benefit charts. We call the people who are good at this "consultants", even when most of what they actually do is (say) Rails apps.
Everyone working independent needs to think of the business value they're creating; they need to think about their services the way product managers think about Feature/Function/Benefit charts. We call the people who are good at this "consultants", even when most of what they actually do is (say) Rails apps.