Typically you don't refer to acquisition cost in terms of $/user/year. The $30 w... | Hacker News

Hacker Newsnew | past | comments | ask | show | jobs | submit

		teej on Oct 7, 2009 \| parent \| context \| favorite \| on: What's the Secret Success of Mint.com? The Real Nu... Typically you don't refer to acquisition cost in terms of $/user/year. The $30 was referring to revenue/user/year. That doesn't preclude your point that they had to approach user acquisition much differently than Twitter or Facebook.

ctb9 on Oct 7, 2009 [–]

I believe Aaron is on the record saying that Mint never purchased traditional advertising, instead they relied on pr/word of mouth.

Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact