The common iFart example isn't a reflection of the store, it's a reflection of culture.
In 2007, "Pirates of the Caribbean 3" grossed nearly a billion dollars while "There Will Be Blood" never even got to 100 million. "Two and a Half Men" is a hit TV show and Arrested Development is off the air. The Arcade Fire were lucky to go gold with "Neon Bible" while Fall Out Boy went multi-platinum the same year.
Given your logic, nobody should bother creating anything of quality. Sometimes quality is successful, sometimes its not. But it's always regarded.
Not exactly. I would say that most people have a highbrow, but highbrow has a zillion different niches. Everyone's lowbrow is basically the same - farts, boobs, various impacts to a male crotch, beer, etc.
In 2007, "Pirates of the Caribbean 3" grossed nearly a billion dollars while "There Will Be Blood" never even got to 100 million. "Two and a Half Men" is a hit TV show and Arrested Development is off the air. The Arcade Fire were lucky to go gold with "Neon Bible" while Fall Out Boy went multi-platinum the same year.
Given your logic, nobody should bother creating anything of quality. Sometimes quality is successful, sometimes its not. But it's always regarded.