It's interesting placement to be sure- I would expect they are competing against other rapid development tools, so would price it in the several-hundred dollar range. (WebObjects, Adobe CS, etc).

If they're trying to undercut their competitors, I think it may be an error.. Charging $20, rather than $400 will make people think it's cut-rate, and not up to the challenge. No one who's making a professional/moneymaking website will be stopped by a $400 charge.

This makes me suspect that perhaps they're after the Wix/weebly market. Drag and Drop a website, rather than a professional-level tool. These tools are consumer facing, and don't generally resemble the Atlas versions I've seen much.

Don't get me wrong, I'm excited about Atlas, and look forward to buying a copy, but I'd rather do so knowing that that company is making enough to hire competetant engineers to keep expanding it! ;)

I believe the $20 fee is only for access to the beta program. My understanding is that you will have to buy Atlas when the final version comes out, and they haven't disclosed the price of it.

This is precisely correct.

Ah! That makes a lot more sense, thanks for the clarification.