Cool to watch, though this is a fairly straightforward model of complex contagion on a finite grid. It's similar to Conway's Game of Life in that there's a grid and local rules, but beyond that, the nature of the rules results in a different kind of behavior.

https://en.wikipedia.org/wiki/Complex_contagion

http://www.ladamic.com/netlearn/NetLogo4/DiffusionCompetitio...