You can use the content of the shill reviews too, the majority are done by people who didn't even play the game. Are you seriously telling me you've missed the whole GG afair that's been going on for the last month? Where it was discovered that indie game devs are being invested in by the people running indie game "competitions" who then hand them awards and schmooze "journalists" to hype their investments? You missed that whole "oops, we are really sorry about that whole integrity thing, we'll be good now" business?