> Yet at the height of their market dominance, when they were best placed to use their position to exert market control, instead of using that power against customers to increase lock-in, they used it to force reluctant labels to embrace DRM free content. They then used it again to coerce the labels to sign up to iTunes Match. They did this becaue these moves ease customer pain points and improve the customer experience, making their products more attractive and therefore more valuable.

You almost had me choke on that one. Yeah, yeah, they did everything for the best interests of the customers. Oh wait, like preventing to put your own songs if you did not use their proprietary software (iTunes) that ran like shit on Windows (Hey, even I had to use it) and was impossible to run under Linux or anything else. And let's not forget they did not embrace the non-DRM MP3 until everyone else started to do it - they were far way from leading the trend to benefit customers in providing interoperable devices. As a matter of fact, iPods were locked and you were NOT able to use the songs you licensed on iTunes with any other music player.

Yeah, what a great experience that was. Thumbs up for User Freedom! But I'm sure you will build a case to tell me that Freedom is not good, and everyone is better in an Apple jail.