> Zapier and probably IFTTT's integrations are very shallow and don't allow you to do much automatic processing of data.
Given their target market, I see that as their competitive advantage. It's all too easy to appeal to the very technical, and allow them to plugin scripts and filters and whatnot into the pipeline, but by reducing all of that complexity down to "if this, then that" they are much more approachable by a huge audience.
Given their target market, I see that as their competitive advantage. It's all too easy to appeal to the very technical, and allow them to plugin scripts and filters and whatnot into the pipeline, but by reducing all of that complexity down to "if this, then that" they are much more approachable by a huge audience.