Yeah absolutely. But if you were in the early 90, the number of platforms using the 680x0 you'd think at least one of them would still be around with some very modern version of the architecture. Instead apple went PPC and the rest of the world went Intel (and finally apple too). In some ways that's what makes ARM so fun right now. Intel only is boring and everybody just send to arrive back at the PC on that architecture.
Reading the history, Motorola abandoned the 68k (Apple started switching to PPC that same year).
I don't know for sure why Moto dropped it, but lifting from Wikipedia:
While the Motorola 68040 offered the same features as the Intel 80486 and could on a clock-for-clock basis significantly outperform the Intel chip, the 486 had the ability to be clocked significantly faster without suffering from overheating problems, especially the clock-doubled i486DX2 which ran the CPU logic at twice the external bus speed, giving such equipped IBM compatible systems a significant performance lead over their Macintosh equivalents
