The RAZR succeeded on design, the software sure wasn't the key attraction of that device. Motorola's phone O/Ses (yes, plural) were all very underpowered.
Something the Chicago Magazine article doesn't really mention is the death of Geoffrey Frost in 2005. Frost spearheaded the RAZR's marketing and started to turn Moto's fortunes around in the early 2000s. After Frost passed, things went rudderless on the eve of the iPhone and Android.
"He also had spun an appealing narrative about how Motorola was cool again, and a myth about the slick downtown Chicago design studio where the phone had taken shape." (Which never existed)
> The RAZR succeeded on design, the software sure wasn't the key attraction of that device.
Yup. Synergy was probably fine for little B&W lcd screen devices, but they kept hacking onto it...
> Motorola's phone O/Ses (yes, plural) were all very underpowered.
Something the Chicago Magazine article doesn't really mention is the death of Geoffrey Frost in 2005. Frost spearheaded the RAZR's marketing and started to turn Moto's fortunes around in the early 2000s. After Frost passed, things went rudderless on the eve of the iPhone and Android.
http://archive.fortune.com/2006/05/31/magazines/fortune/razr...
"He also had spun an appealing narrative about how Motorola was cool again, and a myth about the slick downtown Chicago design studio where the phone had taken shape." (Which never existed)